Retail activations

“How do we stand out in store?”

Campaign products that catch the eye and earn their place on the shelf: gifts with purchase, limited editions and seasonal specials. Shoppers pick them up, buyers sign them off.

Brand managers, trade marketing, retail buyers

Bud Coolbox, suitcase-style beer cooler with speakers

Retail activations

“How do we own the World Cup in Jumbo with something unique, eye-catching and essential for match day?”

Coolbox: A beer cooler that brings the party. Shaped like a suitcase, it has wheels, a pull-out handle and two high-quality speakers built into the front. It keeps your beer ice-cold for the whole match and is tough enough for the park, the campsite or the fan zone. That's how Bud won the World Cup in Jumbo: with a cooler that turns every match into a party.

Client: Bud
Material: polyethylene, steel, insulated core

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Retail activations

“How do we make a budget travel range that holds its own next to the premium brands?”

Travel Essentials: Travel gear that looks more expensive than it is. A cheerful set with a lemon-and-stripe print: a padded sleep mask, a passport cover and a bright luggage tag, all sized for hand luggage. Strong canvas and soft foam, one look across the whole range and a print you spot easily in a full bag. Made efficiently in large numbers. A premium look at a budget price, so the range holds its own next to any brand.

Client: Kruidvat
Material: Multiple responsibly sourced materials

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Retail activations

“How do we serve every Hertog Jan specialty beer at exactly the right temperature, at home?”

Beer Climate Chamber: Wine has had its own fridge for years. Now beer has one too. The first beer climate chamber holds the full Hertog Jan specialty range, with a gold plate showing the right temperature for each beer. Matte black, gold handles and engraved wooden shelves. A real eye-catcher for the kitchen or living room, in two sizes. Every Hertog Jan specialty beer, served at exactly the right temperature, at home.

Client: Hertog Jan
Material: Steel and wood

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How it works for retail activations.

We design for the buyer as much as the shopper: sell-in ready, with margin that survives negotiation.
Production volumes built for retail: from a single-store pilot to a national rollout, same factory, same quality.
In-store logistics handled end to end: packed, labelled and timed to land before the campaign starts.

What's your goal? Tell us in one sentence. We come back with an original.

Brief us