Retail activations

“How do we stand out in store?”

Campaign products that catch the eye and own the shelf: limited editions, gifts with purchase, and seasonal specials. Originals that pull people in and grow your brand.

Brand managers, trade marketing, retail buyers

Bud Coolbox, suitcase-style beer cooler with speakers

Retail activations

“How do we make a budget travel range that holds its own next to the premium brands?”

Travel Essentials: Travel gear that looks more expensive than it is. A cheerful set with a lemon-and-stripe print: a padded sleep mask, a passport cover and a bright luggage tag, all sized for hand luggage. Strong canvas and soft foam, one look across the whole range and a print you spot easily in a full bag. Made efficiently in large numbers. A premium look at a budget price, so the range holds its own next to any brand.

Client: Kruidvat
Material: Multiple responsibly sourced materials

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Retail activations

“How do we help the Hertog Jan community discover, enjoy and understand the full range of specialty brews?”

Beer Climate Chamber: Wine has had its own fridge for years. Now beer has one too. We designed the first beer climate chamber, made for the full Hertog Jan specialty range. Inside, a gold plate shows the right temperature for every brew. That way, fans learn how each one is best enjoyed. Matte black, with gold handles and engraved wooden shelves. As much a piece of furniture as a fridge. Available in two sizes. The whole range in one place, each brew at its best. Just as the brewer intended.

Client: Hertog Jan
Material: Steel and wood

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Bud CoolCast, beer cooler with built-in 4K projector

Retail activations

“How do we make Bud the most surprising brand in Albert Heijn this World Cup?”

CoolCast: Why go to the screen when the screen can come to you? The CoolCast is a suitcase-style beer cooler with a built-in 4K projector and its own screen. Any living room, office, garden or campsite becomes the stadium. It has wheels, a pull-out handle, cold storage and a bottle opener on the side. Launched exclusively in Albert Heijn stores and even included in their national Wordlcup TV Commercial. A cooler and a projector in one. That’s how Bud won the World Cup in Albert Heijn.

Client: Bud
Material: polyethylene, steel, insulated core

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Retail activations

“How do we own the introduction of the can deposit with something people actually need?”

Blikvanger: Made for the day the Dutch can deposit began. Blikvanger is a sturdy cooler bag with a removable grid that keeps empty cans upright, undented and ready to scan. Cotton outside, waterproof insulation inside. Cold beer on the way out, empties sorted on the way back. Lift out the grid and it's simply a cooler bag again. Since day one of the deposit, bringing back your cans has been part of the Hertog Jan moment.

Client: Hertog Jan
Material: Sustainable cotton, waterproof insulation core

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How it works for retail activations.

We design for the buyer as much as the shopper: sell-in ready, with margin that survives negotiation.
Production volumes built for retail: from a single-store pilot to a national rollout, same factory, same quality.
In-store logistics handled end to end: packed, labelled and timed to land before the campaign starts.

What's your goal? Tell us in one sentence. We come back with an original.

Brief us