Retail activations
“How do we make a budget travel range that holds its own next to the premium brands?”
Travel Essentials: Travel gear that looks more expensive than it is. A cheerful set with a lemon-and-stripe print: a padded sleep mask, a passport cover and a bright luggage tag, all sized for hand luggage. Strong canvas and soft foam, one look across the whole range and a print you spot easily in a full bag. Made efficiently in large numbers. A premium look at a budget price, so the range holds its own next to any brand.
- Client
- Kruidvat
- Material
- Multiple responsibly sourced materials
Ribbed grip
The ribs are not decoration. Wet hands, small bottle, no slip.
Two colours, one mould
One tool, two colourways. That is how a range stays affordable at mass-retail volume.
Hand-luggage size
Every bottle under the 100 ml limit, so the set travels as it is.
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