Brand collections

“What else should we be selling?”

Accessories, packaging and partner products that broaden your range and boost every order. On brand, on budget, and made to sell next to what you already have.

Product & Category managers, Brand Directors, Commercial Managers

Brand collections

“How do we raise the average order value and improve our customer experience at the same time?”

Cleaning Kit: An essential and unique add-on that's easy to say yes to. A glasses care kit offered at checkout, online and in all stores. The spray bottle and cleaning cloth fit together under one bamboo cap, so nothing gets lost in your bag. Filled with 100% natural cleaning liquid. More value in every order, and new glasses that stay clean from day one.

Client: Ace & Tate
Material: Bamboo fibre + PLA, microfibre

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Buddha to Buddha, Accessories Collection

Brand collections

“How do we build a range around our silver that fits the brand?”

Accessories Collection: We took the brand beyond the jewellery. A set of accessories that keeps the silver shiny and the brand part of daily life: a care kit in a tin with a brush and polishing cloths, a velvet necklace holder, multiple cotton totes, socks, playing cards and a keyring. Made from recycled and recyclable materials. Every piece is about caring for, carrying or enjoying the silver, so the range fits the brand naturally.

Client: Buddha to Buddha
Material: Velvet, cotton, metal

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Brand collections

“How do we turn the razor cartridges people send back into a product that grows our range and closes the loop?”

Travel Cap: Old blades, new use. Used razors and cartridges from Boldking's recycling programme are collected, ground up and moulded into a travel cap. It clicks onto every Boldking handle and protects the blade in your bag. The box tells the recycling story in one look. Sent as a gift to subscribers, sold in stores and online. Made in the Netherlands. So what do subscribers want from their old cartridges? A sustainable cap that keeps the next blade safe.

Client: Boldking
Material: Recycled ABS

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Brand collections

“How do we create one sustainable, on-brand line of jewellery boxes that fits the whole collection in just a few sizes?”

Sawah Packaging: One system for the whole collection. Instead of separate packaging for every product, we designed a signature line in just two sizes, with smart inserts that hold everything from chunky chains to fine necklaces, rings and bracelets. The design is inspired by the Sawah rice fields and the Dutch landscape, the two places where Buddha to Buddha has its roots. Made from foam based on potato starch: it breaks down naturally, can be recycled and looks a little different on every piece. Made in the Netherlands. Two sizes, one sustainable material and a lower cost per product, with the whole range fitting in, from the heaviest chain to the finest necklace, unmistakably Buddha to Buddha.

Client: Buddha to Buddha
Material: Potato-starch bio-foam

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Brand collections

“How do we make a stroopwafel part of the coffee ritual?”

Waffle Warmer: The habit was already there: a stroopwafel on top of a hot cup, waiting for the caramel to melt. We gave it a crown. The Waffle Warmer sits on any mug, with an open middle that lets the heat warm the waffle. The crown is also a handle, so you lift the waffle off without sticky fingers. Made from sturdy plastic in Daelmans blue, with Dutch icons on top. The stroopwafel no longer sits next to the coffee: it's part of the ritual.

Client: Daelmans
Material: Recycled & recyclable Polypropylene

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Brand collections

“How do we turn an everyday glass into something people want to collect?”

Boon Glasses: Inspired by a spring fair: balloon shapes, bright colours and fun combinations. Boon is a set of drinking glasses with round stems and feet in contrasting colours. The shape stays the same, the colours change, so every glass has its own look. Keep a pair together or mix them on the table. An everyday glass with so much character that people want every colour.

Client: MoMA
Material: Glass

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How it works for brand collections.

Range building that extends what you already sell, so every new product earns its place in the line-up.
Order value goes up when the add-on is genuinely useful: we design for the add-to-cart moment, not the shelf.
Partnerships with other brands handled from first sketch to co-branded production, one point of contact throughout.

What's your goal? Tell us in one sentence. We come back with an original.

Brief us