“How do we make Bud the most surprising brand in Albert Heijn this World Cup?”

CoolCast: Why go to the screen when the screen can come to you? The CoolCast is a suitcase-style beer cooler with a built-in 4K projector and its own custom screen, so any living room, office, garden or campsite becomes the stadium. Wheels, a pull-out handle, cold storage and a bottle opener on the side. Launched in Albert Heijn stores. That's how Bud won the World Cup in Albert Heijn: with a cooler and projector in one that brings the match wherever people want to watch.

Client

Bud

Material

polyethylene, steel, insulated core