“How do we make Bud the most surprising brand in Albert Heijn this World Cup?”

CoolCast: Why go to the screen when the screen can come to you? The CoolCast is a suitcase-style beer cooler with a built-in 4K projector and its own screen. Any living room, office, garden or campsite becomes the stadium. It has wheels, a pull-out handle, cold storage and a bottle opener on the side. Launched exclusively in Albert Heijn stores and even included in their national Wordlcup TV Commercial. A cooler and a projector in one. That’s how Bud won the World Cup in Albert Heijn.

Client

Bud

Material

polyethylene, steel, insulated core