Hertog Jan · Blikvanger
Retail activations
“How do we own the introduction of the can deposit with something people actually need?”
Blikvanger: Made for the day the Dutch can deposit began. Blikvanger is a sturdy cooler bag with a removable grid that keeps empty cans upright, undented and ready to scan. Cotton outside, waterproof insulation inside. Cold beer on the way out, empties sorted on the way back. Lift out the grid and it's simply a cooler bag again. Since day one of the deposit, bringing back your cans has been part of the Hertog Jan moment.
- Client
- Hertog Jan
- Material
- Sustainable cotton, waterproof insulation core
Insulated core
Waterproof insulation keeps the beer cold on the way to the park.
Removable grid
Slides in on the way home: empty cans stand upright, sorted, ready for the deposit machine.
Sustainable cotton
Outer shell in sustainable cotton, built to be used all summer, not once.
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