Waldorf Astoria · Canal Houses
Loyalty & hospitality
“What do we give VIP guests to mark our reopening in six 17th-century canal palaces?”
Canal Houses: Give guests the building itself. We turned each of the six 17th-century canal houses into a small ceramic copy, painted by hand to match its front. Every house is numbered and comes in its own branded box, so no two are the same. Given to VIP guests, partners and press at the reopening. The gift to mark the reopening: the six canal palaces themselves, small enough to take home.
- Client
- Waldorf Astoria
- Material
- Ceramic, hand-finished
The box
The façade as a line drawing on the box. The gift starts before you open it.
Six façades
One miniature per canal palace. Guests collect the set, so they come back.
Hand-painted
Delft blue by hand, so no two are identical. Every piece is numbered.
Tap the points to see how we thought about it
